top of page

OMUSUBI

image 2279

YEAR

2024

PROJECT TYPE

Branding

DISCIPLINE

Logo

Package

Illustration

YEAR

2024

PROJECT TYPE

Branding

DISCIPLINE

Logo

Package

Illustration

OVERVIEW

OMUSUBI is a riceball restaurant based in Los Angeles, inspired by the quick and healthy offerings of Japanese convenience stores. It aims to provide an easy, nutritious, and delicious food option that fits the fast-paced lifestyle of LA while introducing the charm of Japan’s most popular grab-and-go item—riceballs.

In Los Angeles, finding food that is both quick and healthy can be a challenge. Many fast-food options lack authentic cultural flavors, making it difficult to introduce riceballs in a way that feels approachable and familiar to a diverse audience. To address this, I designed the OMUSUBI brand to be friendly and accessible while reflecting an authentic Japanese vibe with a cute, pop-modern aesthetic.

OMUSUBI is a riceball restaurant in LA, inspired by Japan’s convenience stores. While LA offers many fast-food options, finding something both nutritious and culturally authentic can be a challenge.

To introduce riceballs in a way that feels approachable, I designed the OMUSUBI brand to be friendly and accessible while staying true to its Japanese roots, using a cute, pop-modern aesthetic that blends tradition with a fresh, inviting look.

image 2412
image 2413
image 2414

LOGO

I explored different ways to represent the triangular shape of riceball, experimenting with various design approaches. In the final version, I incorporated a wrap around the triangle, inspired by the packaging commonly found in Japanese convenience stores.

image 2280
image 2281
image 2282

COLOR PALETTE

Inspired by Japanese culture, Shrine Red and Sakura Pink remind us of shrines and cherry  blossoms, while  Kintsugi Gold and Fuji Purple express craftsmanship and nature, where simplicity and tradition meet.

image 2283
image 2415

PACKAGING

image 2284
image 2286
image 2289
image 2288
image 2290
image 2417
image 2419
image 2420
image 2421
image 2422
menu_all.png
image 2424
image 2425
image 2426
image 2427

PRINT COLLATERAL

As rice balls are still not well recognized in the United States, I designed a lively and convenient menu where customers can easily locate their preferred flavors. The menu is a simple "Flavor Finder" in which customers answer just three questions and are guided to a recommended flavor based on their response.

Each flavor has a description and suggested side dishes available for it, thereby making the dining experience easy and convenient for first-time customers. The layout not only simplifies the choice-making process but also introduces Japanese food in an interactive way.

Since rice balls are still unfamiliar in the U.S., I created a simple, interactive “Flavor Finder” menu. Customers answer three quick questions to discover their recommended flavor, with descriptions and suggested sides to make ordering easy.

menu_all.png
image 2332
image 2293
image 2294
image 2295
image 2296

STORE

image 2297
image 2298
image 2428
image 2429

TYPOGRAPHY

For typography, I selected Domus Titling and Halcom because of their round and friendly forms. Both fonts convey friendliness and modernity, which complements the brand's friendly and comforting personality, much like the rice balls themselves.

image 2299
image 2300
image 2430
image 2431

ILLUSTRATION

illustration.png
image 2432

MORE WORKS

image

GOODGIRLFISH

Brand extension for wine brand

image

knekt

Branding for credit card

image

GOOD GIRL FISH

Brand extension for wine brand

Brand Identity
Logo Design
Package Design
image

knekt

Branding for credti card

Brand Identity
Package Design
Logo Design
bottom of page