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MOGUMOGU
OVERVIEW
A nonprofit rebrand that transformed Nagomi Visit into a more inviting and accessible platform for cultural exchange, making home-cooked meals with Japanese families easier to discover.
DISCIPLINE
Brand-Identity
Packaging
Print Collateral
Signage
Illustration
DISCIPLINE
Brand-Identity
UI/UX
Print Collateral
Advertising
Social Media
Animation
Illustration
THE ASK
How do you give a cultural experience
a fresh new face?
WHY MOGUMOGU?
I rebranded Nagomi Visit as MOGUMOGU after testing names that felt both playful and culturally authentic, ensuring accessibility for non-Japanese speakers. "Mogumogu," the playful Japanese sound for chewing, conveys warmth and friendliness.
LOGO CONCEPT
Building on the original logo, I refined its concept by incorporating a ribbon—a Japanese symbol of friendship—to create a sense of unity and warmth. It creates harmony without losing its significance in culture.
LOGO
WEBSITE
PRINT COLLATERAL
ADVERTISING
SOCIAL MEDIA
EVENT
MOGUMOGU's weekend service brings home-cooked Japanese food to suburbs via a specially equipped motorhome. Through hosting experiences in local neighborhood parks, the campaign generates visibility for the brand while building strong, experiential connections.
COLOR PALETTE
Inspired by Japanese cuisine, the palette blends tradition and modernity—Miso Glaze, Yuzu Honey, and Pickled Plum reflect inviting and authentic flavors, while Matcha Fresh and Ramune Blue add a refreshing, contemporary feel.
TYPOGRAPHY
Roca One, a serif font, conveys a strong sense of heritage, while the rounded Poppins softens the look in a more approachable way.
IllUSTRATION
PATTERN
MORE WORKS
OMUSUBI
Branding for riceball restaurant
Nature x Artificial Surface Design
Patterns and designing various products
OMUSUBI
Branding for riceball restaurant
Nature x Artificial Surface Design
Patterns and designing various products
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