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knekt
OVERVIEW
DISCIPLINE
Brand-Identity
Product Design
Packaging
Print Collateral
Illustration
DISCIPLINE
Brand-Identity
Product Design
Packaging
Print Collateral
Illustration
THE ASK
How can a credit card empower
self-expression and new experiences?
LOGO
Since knekt is about “connection,” I designed the logo with tight kerning to create unity. The spark icon represents discovery—igniting creativity and new opportunities, reflecting knekt's vision of enabling exploration and growth.
MOOD BOARD
The "Hello World" tagline, inspired by coding's first output, reflects new beginnings. My UI/UX tech background led me to the idea of customizable patchwork, where modularity and personalization evolve with each user, much like code shaping a unique interface.
COLOR PALETTE
Explorer Green
Represents growth and curiosity, inspiring bold exploration.
Daydream Purple
A complementary color to green, symbolizing individuality and the freedom to explore in your own way.
Adventurer Pink
Playful and empowering, encouraging creativity and customization.
Fresh White
A clean and versatile white acts as a blank canvas, emphasizing the brand's focus on customizability.
Momentum Black
It balances the vibrant colors, adding depth and a sense of trust to the overall palette.
Explorer Green
Inspires growth, curiosity, and bold exploration.
Daydream Purple
A complementary color to green, symbolizing individuality and the freedom .
Momentum Black
Adds depth and trust, balancing the vibrant palette.
Adventurer Pink
Playful and empowering, encouraging creativity.
Fresh White
A clean canvas that highlights customizability
TYPOGRAPHY
The type system balances playfulness with clarity. All Round Gothic Bold Oblique adds energy and warmth, while Avenir ensures readability and sophistication.
CREDIT CARD
Users can personalize with four bold colors and add an icon to make it uniquely theirs. This focus on customization transforms a simple financial tool into a personal expression.
PACKAGING
LOOKBOOK
This lookbook illustrates how the knekt credit card inspires adventure and creativity. Users can explore unique destinations and collect stickers to customize their card, turning it into a personal symbol of discovery!
IllUSTRATION
MORE WORKS
OMUSUBI
Branding for riceball restaurant
Nature x Artificial Surface Design
Patterns and designing various products
Nature x Artificial Surface Design
Patterns and designing various products
OMUSUBI
Branding for riceball restaurant
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