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GOOD GIRL FISH
OVERVIEW
Good Girl Fish is a brand of canned fish and a thoughtful extension of Good Boy Wine, intended to complement the wine-drinking experience high-quality selections. It is a blend of sophistication and playfulness, extending the affordable and inviting voice of Good Boy Wine with a fitting counterpart for an enjoyable wine and food pairing.
The challenge was to ensure that the new addition enhanced the existing brand universe without encroaching on its playful tone or approachable personality. Good Girl Fish was introduced as a sister brand, which offers premium tinned fish that pairs with wine in the most perfect way. Through its focus on quality, versatility, and togetherness, the brand completes the Good Boy Wine universe, providing a new definition for indulgence that caters to both daily drinkers and wine enthusiasts.
Good Girl Fish is a brand of canned fish and an extension of Good Boy Wine, enhancing the wine experience with high-quality pairings. It blends sophistication and playfulness, extending Good Boy Wine’s approachable charm.
The challenge was integrating Good Girl Fish into the brand universe while preserving its playful, approachable tone. As a sister brand, Good Girl Fish introduces versatile, high-quality tinned fish that perfectly pairs with wine, redefining indulgence for both casual drinkers and wine enthusiasts.
YEAR
2024
PROJECT TYPE
Branding
DISCIPLINE
Logo
Product
Package
Illustration
YEAR
2024
PROJECT TYPE
Branding
DISCIPLINE
Logo
Product
Package
Illustration
LOGO
I adapted the Good Boy Wine design with a serif font to add some understated femininity while keeping lighthearted and fun. The reworked tiger substitutes the wine bottle with a fish, highlighting the new concept while staying true to the original brand.
TYPOGRAPHY
Roca Bold captures the ideal balance of elegance and boldness, giving Good Girl Fish a friendly yet refined look. Paired with Iskra’s playful and versatile design, the typography feels cohesive, welcoming, and high-end on all the branding.
PACKAGING
Good Girl Fish package design is intended to facilitate a smooth pairing with Good Boy Wine while being flexible. The color of the front of the package is identical to the recommended wine, reinforcing the pairing visually and giving a uniform look. For the purpose of highlighting the product identity, the logo and name of the flavor are prominently labeled on the front panel.
To keep the product versatile, the side panels use contrast colors, emphasizing Good Girl Fish’s variety beyond wine pairings. A QR code on the side enhances the experience, linking consumers to the recommended Good Boy Wine. This approach connects the brands while inspiring creative and diverse ways to enjoy the product.
Good Girl Fish’s packaging pairs seamlessly with Good Boy Wine while staying flexible. The front matches the wine’s color for a cohesive look, while contrasting side panels highlight other pairing options. A QR code connects consumers to the recommended wine, linking the brands.
IllUSTRATION
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